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Willowmore Officially Launches China Operations with Strategic Partnerships

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Willowmore's New Funding Round to Drive Innovation and Market Growth

Suzhou, China – November 22, 2024

Willowmore has officially expanded into China, celebrating the grand opening of its operations in Suzhou. This momentous event marks a significant milestone in the company’s global growth and underscores its commitment to addressing the security needs of critical infrastructure in the region.

The event brought together industry leaders, partners, and stakeholders to witness the formal establishment of Willowmore China. It also featured the signing of a landmark Memorandum of Understanding (MoU) between Willowmore, Alcea Assa Abloy (China), and ST Engineering (China), solidifying a powerful strategic alliance to drive innovation and operational excellence across critical industries.

Expanding Horizons: Willowmore

Enters the China Market Renowned for its expertise in securing critical infrastructure, Willowmore is set to transform the China market with its cutting-edge solutions. The company’s WMSenseHub platform—a unified solution combining smart locks, advanced video analytics, app-based management, and web-based remote control—has been fully localised with Chinese language support for both mobile (iOS and Android) and web applications.

Speaking at the event, Joseph Tey, Co-CEO of Willowmore, emphasized the company’s focus on delivering scalable, efficient, and secure solutions tailored to the specific needs of China’s industries.
Strategic Partnerships to Shape the Future

The highlight of the event was the signing of an MoU with key partners:

ST Engineering (China): A global leader in technology, defence, and smart city solutions, bringing decades of expertise and a global footprint.
Alcea Assa Abloy (China): A trusted provider of security solutions with extensive experience in protecting critical infrastructure worldwide.

This partnership underscores a shared vision of delivering next-generation security solutions for China’s critical infrastructure sector, combining Willowmore’s innovation with the global expertise of its partners.
Event Highlights and Thought Leadership

The grand opening featured a series of insightful presentations and thought leadership sessions, including:

Joseph Tey, Co-CEO of Willowmore, delivering the welcome address
Tan Chuan Seng, Center Director of A*STAR Suzhou, offering insights into fostering regional innovation.
Bill Han, Head of Business Development of Alcea Assa Abloy (China), discussing the collaboration’s potential regarding the critical infrastructure market.
Robson Khoh, Head of International Marketing at Willowmore, showcasing Willowmore’s offerings and the strategy for the China market.

Attendees also participated in the official ribbon-cutting ceremony, symbolising Willowmore’s long-term commitment to supporting China’s critical infrastructure industries.

Looking Ahead: A Long-Term Commitment to China

Willowmore’s launch in China coincides with the 30th anniversary of Suzhou Industrial Park (SIP). During the celebratory event, Willowmore reaffirmed its dedication to the region by signing an MoU outlining plans to:

• Expand its market presence in China.
• Advance R&D and manufacturing capabilities to contribute to the SIP ecosystem and the broader Chinese market.

By combining its technical expertise with the local insights and strengths of its strategic partners, Willowmore aims to revolutionise security and operational efficiency for critical infrastructure and shared facilities in China.
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